Tell a story
When you are an early-stage entrepreneur, your brand narrative is an extraction of you and co-founders. So, to write an interesting and catchy brand narrative, you need to tell a story of your life. Who are you? When and why did you first think about starting out the business? What inspires you and your team? It's a good idea to think about the company in the way you think about a person. It also has its own identity, voice, values, story, character, style, etc. Combine strategy and creativity
Marketing isn't only about planning and analytics. It's also about concepts and solutions that differentiate you from others. The integration of business and creativity means that "strategy = idea". It's something that makes you unique and moves your goals forward. Accenture, one of the leading global business consulting companies, recently has bought Droga5
, one of the main creative agencies in the world. This isn't the first transaction that shows a tendency of mutual integration between business consulting and digital, design, creative industries. Create meaningful visual image
Design is the most obvious aspect of a corporate identity. Make sure it isn't just fashionable and pretty, but also transmits your ideas. A strong logo supports and reinforces the brand's core. A cool creative design requires brainstorming and thinking out of the box. But it worths your time and efforts. Don't forget about different nuances. How will the logo look at your website? In a printed version? In promotional souvenirs or office interior?Set standards of behavior and communication
Corporate identity influences all kinds of company activities. It determines the language used in customer communications, as well as the leadership style of the management team. The efficiency of using integrated marketing communications
(IMC) also depends on the corporate identity strategy. It affects loyal and potential customers, the media, and the public. Press releases, advertising slogans, videos and brochures should support each other.