Though there is no exact date for this growth hack implementation, there's proof that Airbnb implemented its Craigslist integration in 2010 or earlier. At the time, Craigslist was the number one choice for short-term hosting opportunities, and the Airbnb team decided to tap into its vast potential. Every property added to Airbnb was automatically listed on Craigslist. The team developed a bot to generate unique URLs and fill in the form fields.
Unlike many Craigslist offers, Airbnb properties had better, more personalized descriptions and professional photos. As a result, they got more attention from the audience. Moreover, once users tried Airbnb and had an enjoyable experience, they were likely to forego Craigslist and go straight to Airbnb in search of vacation housing. Later, the startup also resorted to poaching listings from Craigslist. Both strategies culminated in a significant increase in rental offers and paying customers.
Airbnb business strategy relied on targeting a platform rich with potential customers. Some of their approaches might seem a little underhanded, but the superior quality of their services ensured all parties involved were happy with the results. Your startup growth hacks
might not be as straightforward, but you should always be on the lookout for platforms, blogs, and meetups rich with potential customers.