This year Freshcode team conducted a customer development review, surveying healthcare business owners. The respondents gave feedback on different types of healthcare services, including behavioral applications that are expected "to be in the spotlight"
The field of behavioral health studies how a person's habits affect their physical and psychological well-being
. This includes the effects of actions like drinking, sport, or changing dietary habits on one's physical or mental health.
Behavioral health works with anxieties, depression, drinking or drug use problems, eating disorders, and so forth. Accordingly, the behavior app's goal is to monitor user behavior and form good lifelong habits.
The bright behavior app example is myStrength
, a personalized program helping users improve their awareness and change behaviors.
One more interesting product is BoosterBuddy
designed to help teens and young adults increase real-life socialization and establish positive habits.
It allows managing a personal wellness journey using a gamification approach
. Users can earn achievements while the app's sidekick guides them through daily quests designed to sustain healthy habits.