Push notifications and in-app messages are not just a way to increase traffic. It's a channel to build your relationship with the customer. Such a trusted and tactful relationship, which is closer to the friendship idea.
The best solution is to combine this duo in the proper and wise way. Well-built app messaging campaign results in:
- value for users
- convertible consumers actions for the product owner
Remember, that your app's notifications make users check out their phones constantly. It means you take their resources: attention and time. So make it worth it, valuable, and unique.