An online book retailer engaged the FreshCode services
to modernize their application. The app's initial condition came with a rudimentary feature set and did not ensure a secure and stable performance. Our client's goals included a thorough upgrade and addition of the features for new sales channels and workflow management and product data validation tools for downloads from suppliers and uploads to external retailers.
The FreshCode team performed an in-depth code review before devising an upgrade plan. It comprised the architecture update and new features implementation to drive sales and increase revenue. The team implemented several critical features, including:
- Automatic upload of product lists and details to large marketplaces, like Amazon, Google Play, Kobo;
- Quick product details updating with automated use of real-time stock data;
- Product data validation to ensure its compliance with the app's requirements and with international publishing standards;
- Automatic log of product data changes and inconsistencies.
about other critical features implemented in this project.
Application automation and upgrade enabled the business owner to focus on establishing new sales channels. The company forged a working relationship with multiple retailers that pose different requirements to product data formats and types. Process automation ensures regular data updates across marketplaces and notifies the business owner of current stock balance to prevent shortages and enable operational stock planning.
In-depth workflow automation enables complete control at every level of the purchase funnel and decreases personnel expenses. Moreover, a set of validation procedures reduces the likelihood of errors.
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