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HOW WE INCREASED REVENUE OF BOOK RETAILERS BY AUTOMATION OF BUSINESS

October 22, 2018
SERGEY STUKAN
CMO
The revenue increase is the critical factor in business growth. In this post, we will cover a variety of revenue increase possibilities implemented through business automation services and solutions. We'll share an example of revenue increasing IT solution for a book retailer.

HOW TO INCREASE SALES REVENUE VIA BUSINESS AUTOMATION

Business automation is one of the ways to increase revenue that enables companies to tap into new sales channels and broaden the existing sales channels engagement. Upon implementation of automated business processes, companies can expect to:

  • Broaden the products range by automatically adding the suppliers' new products into the online store database;
  • Sell products via new marketplaces by using their APIs to add the company's products automatically;
  • Reduce the number of errors while adding new products which increases the amount of added items and decreases the order rejection rate;
  • Automate the input of multiple product parameters that usually have to be added manually;
  • Quickly change prices across product categories and the whole range to establish competitive rates and flexibly react to market fluctuations;
  • Automate notification delivery to existing and potential customers of new arrivals, deals, and seasonal sales;
  • Collect and post customer reviews to establish trust and provide an extra incentive for potential buyers;
  • Set a variety of notifications about product status, including arrival, preorder, adding to wish-list, and more;
  • Establish automatic notifications about the order status to instill customer loyalty;
  • Tune in-depth digital marketing parameters to collect precise data about the target audience and adapt the stock to meet the audience's needs;
  • Automate drop shippers' management to increase online sales in bulk;
  • Adapt UI/UX design to meet individual customer's wishes;
  • Create and maintain a company blog or forum to broaden the audience and increase customer engagement.
These are the main benefits of automation, but there are multiple other business automation advantages.

HOW TO INCREASE SALES IN RETAIL. A FRESHCODE CASE STUDY

An online book retailer engaged the FreshCode services to modernize their application. The app's initial condition came with a rudimentary feature set and did not ensure a secure and stable performance. Our client's goals included a thorough upgrade and addition of the features for new sales channels and workflow management and product data validation tools for downloads from suppliers and uploads to external retailers.

The FreshCode team performed an in-depth code review before devising an upgrade plan. It comprised the architecture update and new features implementation to drive sales and increase revenue. The team implemented several critical features, including:

  • Automatic upload of product lists and details to large marketplaces, like Amazon, Google Play, Kobo;
  • Quick product details updating with automated use of real-time stock data;
  • Product data validation to ensure its compliance with the app's requirements and with international publishing standards;
  • Automatic log of product data changes and inconsistencies.
Learn more about other critical features implemented in this project.

Application automation and upgrade enabled the business owner to focus on establishing new sales channels. The company forged a working relationship with multiple retailers that pose different requirements to product data formats and types. Process automation ensures regular data updates across marketplaces and notifies the business owner of current stock balance to prevent shortages and enable operational stock planning.

In-depth workflow automation enables complete control at every level of the purchase funnel and decreases personnel expenses. Moreover, a set of validation procedures reduces the likelihood of errors.

If you enjoyed our brief foray into business automation software solutions, share this post on social media. Subscribe to FreshCode blog updates and browse our previous posts. If you want to learn more about business automation software or other profitable IT solutions, use the comment section to ask your questions and suggest ideas for our future articles.
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