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FROM IDEA TO SUCCESS IN THREE STEPS WITH YOUR SOFTWARE DEVELOPMENT COMPANY

March 13, 2017
EVGENIY SPASKIY
Project Manager
Everyone knows that mobile apps and software products are the booming markets. And so every startup dreams of earning millions of dollars after developing a single product. The reality, however, is much less optimistic. Did you know that only 40% of mobile apps actually make a profit? Even more depressing is that less than 30% of software developers earn more than $5000 from their best application.

We do not want to discourage you from creating a startup and developing great products. But these sad statistics show, that most entrepreneurs do not understand the main principle of a successful product. It must solve someone's problem. Otherwise, it will be just another failure. So how do you create an app or a product that will actually earn you money and not suck your budget dry? It's easy! You just need to find an experienced software development partner to guide you through the three steps every successful startup takes.

STEP 1. EVALUATE YOUR IDEA

When you set out on a startup journey, all you have is a vague impression of what you want to create. You woke up in the middle of the night with a metaphorical light bulb turning on above your head and enthusiastically started jotting down all the brilliant facets of your idea.

Right now you do not know anything about how to implement your idea, or how much money it can earn you. And that is exactly what you need to find out, along with answers to dozens of other important questions. That's when a good project manager might come in handy. Find a good software development company, and it will help you to:

  • Evaluate your idea's emotional potential. At this stage, you need to decide whether it is viable enough to impress potential investors and customers.
  • Get a rough estimate of your project's scope. It will help you understand how much time and effort will go into the development.
  • Understand your target audience, distribution channels. Identify your goals and mission. This is an important step many startups unwisely skip.
  • Obtain first-hand reports of the implementation of similar projects the developers worked on in the past. While you might have no idea what the development process is like, project managers can share valuable experience and offer useful insights.
After your idea becomes more tangible, you need to take a break and evaluate new information. If your enthusiasm is diminished after this stage you can stop while you are ahead. After all, this stage does not require any financial investments, and all you waste is your time. On the other hand, if your idea still seems viable and you are ready to keep going, prepare to spend time and money on the next step.

STEP 2. DEVELOP A MINIMUM VIABLE PRODUCT

An MVP or a minimum viable product helps startups save time and money. It is the simplest version of a product that provides value to customers. When startups skip this step, they usually find themselves wondering why their product does not sell after all the effort that went into creating it. Do not make this rookie mistake. Devote your energy to develop the MVP and improve your chances of success.

MVPs come in many forms. One of the easiest ways to validate your idea is to create mockup designs for your app or website. You can sketch them by hand or use Photoshop. There is no shame in using competitors' designs as your starting point. Visual MVP is very useful when you need to gain the attention of your future customers and investors. Remember, that an image is worth a thousand words. It is also a much better marketing tool than lines of code.

READ ALSO: What is mvp and why every startup needs it

Creating user interface and user experience design will help you compile a list of development requirements. After you get a better idea of your MVP and the finished project, your software development partner will be ready to provide you with:

  • Examples of successfully completed projects similar to yours.
  • An accurate estimate of time and resources needed to develop and launch the product.
  • A list of risks your project might encounter, including possible technical, communication and human factor problems.
  • Advice on the choice of development methodologies and tools.
  • An implemented product (MVP) developed according to your specific requirements.
At the same time, you will have to get ready to launch the finished product, think of your marketing strategy and set up a monitoring system to gather customer feedback.

STEP 3. LAUNCH YOUR PRODUCT AND START SELLING

When the product is complete, all you have to do is launch it on the market and get ready to receive customer reviews. It is an emotionally charged time for every startup, so you need to keep your cool and stop obsessing over every piece of negative feedback. Remember that your project is still a work in progress, and you can always make it better. Turn to your software company for:

  • Data collecting tools to help you understand your customers better and to improve the user experience design.
  • Support and maintenance services after the launch to prevent unexpected failures.
  • Continuous upgrades to keep your clients happy with new and exciting features.
Now you know the three stages that every startup goes through from idea to the first sale, but your work does not end after launch. Whether your first project turns out to be a huge success or a small one, never stop working on it. It's like with having a baby. At first, you think that giving birth is the most difficult part. But then you realize that after the baby comes, your life will change forever and will require extra effort. Luckily, when launching your startup, you can get professional help from experienced designers and developers to lead you every step of the way.
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